Doucehbag Dov sells shirts, controversy

So is it real, or not?

The founder and owner of American Apparel , Dov Charney is no stranger to controversial opinions.  But it looks like someone stuck one of them to the Dov himself.

An ad that looks like one of American Apparel’s typical soft-core Polaroid shots has started making the virtual rounds – with a quote that reads:

Women initiate most domestic violence, yet out of a thousand cases of domestic violence, maybe one is involving a man.  And this has made a victim of culture out of women.”


Turns out, Charney said this in 2004 in an interview with a student at McGill University, and it somehow made it’s way to the (possibly faux) ad.  Besides the fact that Dov’s made-up statistic is horseshit it flies in the face of the hard facts that show that women often face violence at the hands of their partners.  Our sisters at Feministe boil down the statistics best:

1 in 4: The number of women raped and/or physically assaulted by a current or former spouse, cohabiting partner, or dating partner/acquaintance at some time in their lifetime. (for men: 7.6 out of 100)

1.3 Million: The number of women physically assaulted by an intimate partner annually in the United States. (for men: 835,000)

20: The percentage of nonfatal violence against women committed by an intimate partner. (for men: 3)

33: The percentage of female murder victims who were killed by an intimate. (for male murder victims: 4%)

1,247: The number of women killed by an intimate partner in 2000. (for men: 440)

The percentage of women killed by firearms who were killed by an intimate partner.

1,006,970: The number of women stalked annually in the United States.

84: The percent of spouse abuse victims who are female.

Someone should help Dov sign up with the White Ribbon Canada folks.  Seems like he could use a safe place where other men could explain its not ok to blame the victim.

I guess if I had a perv-y moustache, Id blame women, too.

I guess if I had a perv-y moustache, I'd blame women, too.

It makes me wonder if we’re really moving forward as a collective sisterhood.  Violence Against Women is a trend that isn’t slowing down or going away.  Before you buy another ugly hipster tshirt, consider spending that same amount as a donation to groups that work against violence.  You don’t need another pair of crappy leggings from there anyway.  And no, despite being made in the US, Dov’s labor practices are for shit.


  1. Someone said that, out
    loud? Even if you think that, you don’t say that out loud.

    As someone who works in family violence I assure you he could not be more wrong. Just so, so wrong.

  2. I am appalled at this. I have lived through the hell that he mocks.

  3. I think “appalled” is the right word. I fucking hate this guy.

  4. this has GOT to be some sort of botched publicity stunt.

    the unfortunate thing is that this man has been marketing (often underage) women exploiting themselves for seconds of fame and large billboards in trendy neighborhoods for years. and i am as guilty as anyone of buying into this brand.

    maybe now that he’s clearly crossed the line people will avoid this toxic asswipe and the crap he’s trying to make us consume?

  5. m.anne

    The ad is a fake – the quote is real. And I am far from surprised he would say that out loud.

    Remember when he had someone give him a blow job while talking to a journalist from Jane magazine? So gross.

  6. I think it’s a pretty awesome viral attack, if you think about it 🙂 high five to whom ever came up with it.

  1. 1 Dov Charney, sit your ass down. « black girl blogging.

    […] been said that this is most likely a fake ad, but the actual quote is very real; it was taken from a  2004 […]

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