Women Swing Voters (nerdstyle)

Excellent targeting discussion on a great site called Off the Map. Bill Greer writes:

“States such as California, Texas, and Virginia have a high female voting population, and are electing female Mayors. There is a high population of female voters in battleground states like Utah and Colorado, but they do not generally elect female officials. Based on these demographics, Sarah Palin may need to do some strong campaigning in those battleground states in order to ensure that women vote for the McCain-Palin ticket.”

They also did a nice vlog:


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